Football Nation: The NFL Brand in the Year of Kaepernick
On how the NFL achieved "corporate transcendence" and what the era of Kapernick means for it.
Aaron DeRosa is an assistant professor of 20th- and 21st-century American literature at California State Polytechnic University, Pomona. His work has appeared in Arizona Quarterly, Studies in the Novel, LIT: Literature, Interpretation, Theory, and MFS: Modern Fiction Studies. He is currently working on a manuscript titled Advertising and American Fiction since 1945.
On how the NFL achieved "corporate transcendence" and what the era of Kapernick means for it.