Lida Zeitlin-Wu

Lida Zeitlin-Wu is an assistant professor at the University of Notre Dame. An interdisciplinary media theorist and historian, she is the co-editor of Color Protocols: Technologies of Racial Encoding in Chromatic Media (The MIT Press, 2025) and a co-author of Technoskepticism: Between Possibility and Refusal (Stanford University Press, 2025). Currently, she is finishing a monograph titled “How Color Became a Technology: The Making of Chromatic Capitalism.” She lives in Chicago.