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How to Become a Famous Media Scholar: The Case of Marshall McLuhan
Jefferson Pooley on the unlikely career of Marshall McLuhan, and the Luddite message of “The Mechanical Bride.”...
Jefferson Pooley is associate professor of media and communication at Muhlenberg College and author of James W. Carey and Communication Research: Reputation at the University's Margins (2016). His writings can be found at jeffpooley.com.