Ins/Outs of 2024

In

GIFs

Mismatched celebrity couples (Jeremy Allen White x Rosalía)

Crocheting (unavoidable)

Twunks

TikTok recipes

Animation

Chicken Shop girl

Hot Ones as award season press

Knitwear discourse

True Earnestness

Aquaphor

Tank Air

Alt-lit

Public radio

Snoopy AND Woodstock (could potentially boost Knott’s Berry Farm)

Noah Kahan (early 2024)

Ayo Edebiri awards winner

Tooth gems

One 2000s-era in-store retailer haven’t decided which yet, potentially Old Navy

Local politics

Photo booths

Sports?

Trolls (movie and the phenomenon)

Crossbody bags that aren’t fanny packs but almost are

Zendaya film star acclaim

Barre adjacent classes

Zip-up hoodies

Hōjicha

Microdosing

Canned alcohol

Claw clips shaped like things

Charm necklaces

Quilt jackets

Mary Janes

Athletic fashion shoes

Mid-rise

Bootcut jeans

Mini tote bags

Dad bods

Marfa, Texas

Desert tones

¤

Out

Paul Mescal

Jeremy Allen White

Astrology

Twinks

TikTok food challenges

Trader Joe’s

Disney animation

Netflix originals/adapted media

Brittany Broski

Jack Harlow

Martin Scorsese TikToks

HBO …

The disaffected youth

Amateur DJs

Aritzia

Indie sleaze

NPR brand

Noah Kahan (late 2024)

Line tattoos

Blue wave (spiritually)

Film photography

Lisa Says Gah

Low-quality tote bags

True crime

Politicians

Stranger Things
Lifting

Pullover sweaters

Asian minimalism

Poppers?

Oat milk

Hard seltzers

Pickleball

Mullets

Wolf cuts

Regular claw clips

Ribbons

Pendant necklaces

Kitten heels

Mega platforms