Matthew Cobb is a professor in the School of Biological Sciences at the University of Manchester, where he studies olfaction, insect behavior, and the history of science. He earned his PhD in psychology and genetics from the University of Sheffield. He is the author of five books: Life's Greatest Secret, Generation, The Resistance, Eleven Days in August, and Smell: A Very Short Introduction. He lives in England.
Peak Brain: The Metaphors of Neuroscience
Henry Cowles describes how our technologies anchor our metaphors, which in turn anchor how we think about the brain — and ourselves....