Scott McCloud is the author of Understanding Comics one of the leading writers of nonfiction and criticism on cartoons and comics. A cartoonist himself, McCloud has also written several Superman comics. Panelist.
 

"Long form comics are different from strips. If a cartoonist wants their readers to stick with a 60-page story about their Moroccan grandmother’s struggle with Diabetes, they need that reader to lose themselves in the story. That means keeping readers’ eyes on the page. Every time a reader looks away to navigate, they’re leaving the world of the story, and returning to the world of scrollbars and links."

– Scott McCloud